What we name "skincare routine", is a cosmetic treatments applied to the skin as a ritual at specific times with the aim of improving the skin. Fleur d'O is a cosmetics brand that emphasises the fact that you don't apply anything on your skin, at any time. The skin regenerates at night, so our skincare routines in the morning and the evening are different.
The identity differentiates the products suitable for morning and evening. The plant on the black background contains beneficial ingredients to be applied in the evening, a luminous plant for waking up with a radiant complexion. During the day, the plant is set against a beige background, so your skin is ready to soak up the sun! Why a plant? We said we wouldn't put just anything on our skin! Petrochemical derivatives are banned!
The design of the plant is responsive, It matches the packaging. An illustration
adapted to a cosmetics brand that adapts to the various needs of the skin
of the skin and our rituals.
